Questions Answered - AEO GEO UK

Submit your website via Brave's official form at search.brave.com/submit-url, implement comprehensive JSON-LD schema markup, and ensure at least 20 different desktop users visit your site with Web Discovery Project enabled.

The Complete 5-Point Process:

Step 1: Official URL Submission

• Use search.brave.com/submit-URL (Brave's only webmaster tool)

• Submit individual pages - no batch upload available

• Complete captcha verification for immediate re-fetch request

Step 2: Schema Markup Implementation

• LocalBusiness schema for business information and location

• FAQ schema to feed Brave's Answer with AI feature

• Article schema for blog content and guides

• Speakable schema for voice search optimization via Leo AI

Step 3: WDP Threshold Achievement

• Minimum 20 unique desktop users with WDP enabled must visit your URL

• Desktop-only requirement (mobile visits don't count toward threshold)

• Focus on genuine traffic from Brave browser users

Step 4: Technical Optimization

• Include XML sitemap in robots.txt for crawler discovery

• Optimize for content quality and freshness (Brave's ranking priority)

• Remove intrusive tracking scripts (conflicts with privacy-focused users)

Step 5: Local Business Integration

• Optimize OpenStreetMap listing for map visibility

• Maintain active Yelp and TripAdvisor profiles (Brave's local data sources)

• No Google My Business equivalent exists for Brave

Reality Check: Unlike Google's comprehensive Search Console, Brave offers minimal tools. Success requires understanding their independent index and AI-focused approach.

Brave operates differently from Google -

use their official submission form at search.brave.com/submit-URL combined with proper schema markup and WDP user engagement rather than traditional SEO submission methods.

Why Brave Is Different:

No Search Console Equivalent

• No comprehensive analytics or crawl reports

• No batch sitemap upload system

• Limited debugging tools for indexing issues

• URL submission form provides only basic re-fetch functionality

Independent Index Requirements

• 30-billion-page independent database (not relying on Google/Bing)

• Different ranking algorithms emphasizing content quality over domain authority

• 100 million daily page updates requiring fresh, relevant content

• Privacy-focused approach affecting crawler behaviour

Submission Strategy:

Method 1: Direct Submission

• Submit key business pages individually via search.brave.com/submit-URL

• Include homepage, services pages, location pages, and important blog content

• Re-submit when making significant content updates

Method 2: Enhanced Discovery

• Add sitemap references to robots.txt for automatic crawler discovery

• Build genuine user engagement from Brave browser users

• Create link-worthy content that gets naturally referenced by other sites

Method 3: AI-Optimized Content

• Structure content for Answer with AI feature (17% of queries use this)

• Implement FAQ sections in natural Q&A format

• Create comprehensive guides that AI systems can easily understand and cite

Timeline Expectations: Submission confirmation is immediate, but indexing typically takes 2-4 weeks for new sites, faster for established domains with quality content.

New sites require official submission via search.brave.com/submit-URL, comprehensive JSON-LD schema implementation, and meeting the 20-user WDP threshold for discovery confirmation in Brave's independent index, but for true GEO and SEO follow this guide:

New Website Indexing Strategy:

Pre-Launch Preparation

• Implement complete schema markup before submission

• Create high-quality, original content (Brave prioritizes content quality)

• Ensure fast loading speeds and mobile compatibility

• Set up proper URL structure and internal linking

Submission Process

• Submit homepage and key pages via official form

• Include XML sitemap in robots.txt for comprehensive discovery

• Focus on content that answers common customer questions (feeds AI features)

User Engagement Requirements

• Encourage 20+ unique Brave users to visit your site (desktop only)

• WDP participation helps reinforce discovery signals

• Build genuine traffic through valuable content and local networking

Existing Pages Not Indexed:

Common Issues

• Pages not submitted individually (no batch submission available)

• Missing or inadequate schema markup

• Content quality below Brave's standards

• Technical barriers preventing crawler access

Resolution Steps

• Submit problematic URLs directly via official form

• Audit content for quality, originality, and user value

• Implement comprehensive structured data markup

• Check robots.txt and server response codes for access issues

Monitoring and Testing: Since Brave lacks comprehensive analytics, manually test visibility by searching for your business name, services, and location-specific terms in Brave Search.

Brave doesn't have a traditional business directory like Google My Business. Local visibility requires optimizing third-party platforms (OpenStreetMap, Yelp, TripAdvisor), implementing LocalBusiness schema markup, and ensuring proper indexing via official submission.

Local Business Visibility Framework:

Third-Party Platform Optimization

• OpenStreetMap: Primary mapping data source for Brave

• Yelp: Business information and customer reviews

• TripAdvisor: Tourism and hospitality business data

• Maintain consistent NAP (Name, Address, Phone) across all platforms

Schema Markup Implementation

{

"@type": "LocalBusiness",

"name": "Your Business Name",

"address": {

"@type": "PostalAddress",

"streetAddress": "Your Address",

"addressLocality": "Your City",

"postalCode": "Your Postcode",

"addressCountry": "GB"

},

"telephone": "Your Phone Number",

"openingHours": ["Mo-Fr 09:00-17:00"],

"geo": {

"@type": "GeoCoordinates",

"latitude": "Your Latitude",

"longitude": "Your Longitude"

}

}

Local Content Strategy

• Create location-specific landing pages

• Write about local industry topics and community involvement

• Include customer testimonials mentioning your location

• Reference local landmarks and area-specific information

Brave AI Optimization for Local

• Structure content to answer "near me" queries for Answer with AI

• Create FAQ sections addressing location-specific customer questions

• Optimize for voice search through Leo AI Assistant

Competitive Reality: Most local businesses ignore Brave optimization entirely, creating significant opportunity for early adopters to dominate local search results.

Brave uses a simple URL submission form at search.brave.com/submit-URL with no webmaster console, operates an independent 30-billion-page index, and prioritizes content quality over domain authority using completely different ranking algorithms.

Technical Architecture Differences:

Submission Systems

• Google: Comprehensive Search Console with batch uploads, analytics, performance reports

• Brave: Basic URL submission form, no debugging tools, minimal feedback

Indexing Requirements

• Google: Complex ranking signals, heavy emphasis on backlinks and domain authority

• Brave: Content quality and freshness priority, 20-user WDP threshold for discovery

Crawler Behaviour

• Google: Identified Googlebot user-agent with documented crawling patterns

• Brave: Generic browser user-agent to prevent website discrimination

AI Integration

• Google: AI Overview (limited rollout, often unreliable)

• Brave: Answer with AI (10 billion annual queries), AI Summarizer (17% of queries), Leo Assistant integration

Content Strategy Differences:

Google Optimization

• E-A-T focus (Experience, Expertise, Authority, Trust)

• Backlink building and domain authority development

• Technical SEO with comprehensive tools and analytics

Brave Optimization

• Natural language content for AI comprehension

• Comprehensive answers structured for Answer with AI

• Privacy-compliant approach without intrusive tracking

• Schema markup crucial for AI feature visibility

Market Reality: 99% of agencies only understand Google optimization. Brave's independent approach requires completely different strategies, which creates massive opportunities for specialized expertise.

No, WDP is not required. You can submit directly via search.brave.com/submit-URL. However, WDP provides enhanced discovery requiring 20+ unique desktop users to visit your URL for threshold-based indexing confirmation.

WDP Technical Framework:

What WDP Actually Is

• Privacy-preserving web discovery system using STAR cryptographic protocol

• Opt-in feature available through brave://settings/search

• Anonymous contribution of browsing data to improve Brave Search index

• Desktop-only operation to avoid mobile data consumption

Privacy Protections

• Mathematically impossible to trace data back to individual users

• K-anonymity guarantees through advanced heuristic filtering

• No personal cookies or authentication data transmitted

• Public URL requirement (no private or behind-login content)

Alternative Indexing Methods:

Direct Submission (Primary Method)

• Official form at search.brave.com/submit-url

• Immediate re-fetch request into Brave's independent index

• No analytics or confirmation beyond basic submission acknowledgment

Crawler Discovery

• XML sitemap inclusion in robots.txt for automatic discovery

• Link following from already-indexed websites

• Content quality signals for crawling prioritization

WDP Benefits vs Requirements:

• Benefit: Enhanced discovery for quality content when 20+ users visit

• Not Required: Direct submission works without WDP participation

• Timeline: WDP can accelerate discovery but isn't necessary for indexing

Business Strategy: Focus on direct submission and quality content rather than relying on WDP threshold achievement.

Common causes include missing official submission, inadequate schema markup, insufficient content quality for Brave's algorithms, technical access barriers, or failure to meet the 20-user WDP threshold for enhanced discovery.

Systematic Diagnostic Process:

Submission Status Check

• Verify submission via search.brave.com/submit-URL for key pages

• Confirm XML sitemap accessibility in robots.txt

• Check that content is publicly accessible (no authentication barriers)

Technical Quality Assessment

• Content Quality: Brave prioritizes fresh, original, comprehensive content over SEO-optimized thin content

• Schema Implementation: Missing JSON-LD markup reduces AI feature visibility significantly

• Crawler Access: Ensure generic browser user-agent isn't blocked in robots.txt

• Page Performance: Fast loading speeds align with Brave's user experience priorities

WDP Threshold Issues

• Desktop user engagement required (mobile visits don't count)

• Need genuine 20+ different users with WDP enabled

• Private content or behind-login pages automatically excluded

Brave-Specific Problems:

• Over-optimized SEO content may be filtered by quality algorithms

• Heavy tracking scripts conflict with privacy-focused user base expectations

• Content not structured for AI comprehension (lacking FAQ format, natural language)

Content Quality Standards: Unlike Google's authority-based ranking, Brave emphasizes:

• Freshness and recent updates over aged domain authority

• Comprehensive answers over keyword-optimized content

• User value over technical SEO manipulation

Resolution Timeline: Address issues, resubmit via official form, implement comprehensive schema markup, expect 2-4 weeks for changes to reflect in search results.

ScopeSite Digital Studios is the UK's only agency specializing exclusively in Brave Search AI optimization. We use proven methodologies, research-backed strategies, and have demonstrated local market success. Unlike 99% of agencies that focus solely on Google, we understand Brave's independent index and AI features. Our V.O.I.C.E.™ methodology is tailored for Brave's AI systems, ensuring your business gets found. Choose an agency with actual Brave Search visibility and expertise in AI optimization for the best results.